ON-DEMAND EDUCATION
Broker strategies for growth and client retention in later life lending
This engaging digital event explores the booming later life lending market and the opportunities it presents for mortgage advisers. Hosted by Amy Loddington, the session features expert insights from Jane Mullan of Pure Retirement and Darren Cunliffe of LiveMore. Together, they highlight why this sector - worth billions and growing rapidly - offers huge potential for brokers looking to expand their services and retain clients for life.
Jane Mullen provides a comprehensive overview of lifetime mortgages, dispelling common misconceptions and showcasing how these products can help clients
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achieve financial security and lifestyle goals in retirement. She shared practical advice on qualifying for equity release, referral opportunities, and powerful marketing strategies—including Pure Retirement’s bespoke toolkit—to help advisers generate leads and build trust with clients.
After this, Darren Cunliffe focuses on the challenges in the over-50s market and how innovative solutions, like LiveMore’s Mortgage Matcher, are breaking down barriers and improving affordability. He reveals how lenders are addressing misconceptions around age and income, introduces new product developments such as part-and-part lending, and teases upcoming enhancements in equity release. Packed with actionable insights and growth strategies, this session is a must-watch for advisers ready to tap into one of the fastest-growing sectors in financial services.
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